2005
Jennifer Maanavi and Tanya Becker dream up Physique 57
Physique 57 is an international fitness and media company, founded by former Wall Street professional, Jennifer Vaughan Maanavi, and wellness expert, Tanya Becker. Their method embraces a more intimate, dynamic workout environment, incorporating rigorous interval training and creative choreography. It’s based on the belief that fitness isn’t just about results. It’s a tool for becoming the best version of yourself. And gaining strength and confidence along the way.
“The idea that exercise creates stronger, more confident people, especially women, has propelled us the whole way through.”
– Jennifer Vaughan Maanavi, Co-founder & CEO
Jennifer Maanavi and Tanya Becker dream up Physique 57
Open flagship location at 24 W. 57th Street, NYC
Open second NYC studio in Soho-based Butterick Building
Launch award-winning Workout Series Volume1 DVD
Open studio in Beverly Hills, CA; listed by Inc. Magazine as one of the 500 fastest growing American companies; honored as Best New Fitness Class by Los Angeles Magazine
Open third NYC studio in the historic Ansonia Building
Launch Video On Demand and best-selling book, The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body
Open first international location in Dubai
Open in Bangkok and second Dubai studio
Open fourth NYC studio in the FiDi district
Open second and third Bangkok locations
Open studios in Mumbai and Manila
Open studio in Carmel, Indiana
Physique 57 was one of the first barre-based, boutique fitness studios to pop up in New York City in 2006. It was born from Jennifer and Tanya’s shared love of the original barre class, The Lotte Berk Method. With a deep understanding of how barre workouts can strengthen, lengthen and tone with incredibly fast results, they designed their signature 57-minute workout.
The Physique 57 approach helped jumpstart a global boutique fitness phenomenon, becoming a fast favorite of wellness enthusiasts like Kelly Ripa and Sarah Jessica Parker. Just months after opening, even the waitlists had waitlists.
In 2013, Physique 57 led the barre sensation overseas, opening its first studio in Dubai. It has since expanded around the world, with multiple locations across the U.S., Dubai, Bangkok, Mumbai and Manila. To help clients bring fitness into their home and daily lives, the method was released as a DVD workout series in 2009 and eventually converted into fresh, online workout challenges. Clients can access classes live or on demand wherever they are.
Today, Jennifer and Tanya continue to develop the brand around an entire wellness mindset. Physique 57 is now more than a workout regimen. It’s a lifestyle, built around frequent, highly effective exercise, body positivity and an ever-growing community of support.
“Falling in love with yourself first doesn’t make you vain or selfish. It makes you indestructible.”
– Tanya Becker, Co-founder & CCO